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Made by one of their own.

It's more than just a brand; it's a testament to sustainability and conscious style. It's about strength of service workers, providing them with denim pieces that are as high quality and long lasting as they are within their industry. By reworking second-hand denim into comfortable and durable workwear, we empower you to express your individuality while making a positive impact on the environment.

Aaliyah, Founder of NAYS

  • Sourcing

    We meticulously source our denim from second-hand suppliers across the United States, ensuring each piece meets our high standards of sustainability and quality.

  • Designing

    Our design process is dedicated to upcycling. We expertly transform second hand denim into individual garments for men and women in the service industry.

  • Tailoring

    Each item is tailored to your measurements and handmade to order. This ensures a perfect fit and a personalized touch, making every piece of workwear as unique as you are.

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North America sends more than 10.5 million tons of clothing to landfills every year.

Inclusivity in every stitch

We firmly believe that fashion and workwear should be inclusive. Our goal is to create a sense of belonging for everyone, no matter their age, gender, or background.

Functional design & tangible change

We work to offer a diverse range of styles and fits to cater to every body type and preference. Our campaigns proudly feature a variety of people, reflecting the diverse community we serve and aim to represent. We're upfront about our practices and continually share updates on how we're striving to improve. Plus, we genuinely listen to your feedback and see it as an opportunity for growth.

Committed to continuous improvement

We understand that to serve you best, we need to be as adaptable and hardworking as you are. Transparency is a non-negotiable for us. We aim to provide clarity in everything we do, from our manufacturing processes to how we interact with you, our valued community.

We're devoted to never settling and consistently pushing the boundaries in design, function, and sustainability.